LATAM vs USA for Digital Product Development: Which is better in 2024?
JAN 24, 2024

LATAM vs USA for Digital Product Development: Which is better in 2024?

Facu Gandini
Braintly Co-Founder

We will dive into the benefits in terms of time and resources, comparing Latam vs USA

We will explore the process and importance of digital product development, backed by hard data that demonstrates its impact on businesses. We will dive into the tangible benefits in terms of time and resources, comparing opportunities in Latam and the USA, using robust data to support our analysis. 

Additionally, we will examine real cases of successful startups to provide further insights. Whether you are an entrepreneur, founder, or partner looking to develop your minimum viable product (MVP), iterate on an existing product, or reach your customers more quickly, this data-driven comparison will offer valuable insights to help you make an informed decision. 

So let's explore the world of digital product development together and discover the best path for your business. If you have any questions or need further clarification, book a meeting with the Braintly team, and we will be glad to assist you.

What is Digital Product Development?

The Impact of Digital Products on Businesses

Digital products are transforming businesses in multiple ways. They offer an innovative avenue for delivering services and creating exceptional customer experiences. With the power to reach users globally, digital products foster a larger client base and higher engagement.

Moreover, these products drive efficiency and productivity within organizations. They:

  • Automate various tasks
  • Reducing manual efforts and human errors
  • Allowing employees to focus on more strategic areas of work
  • Streamline business processes, making them more manageable and transparent.

Data-driven digital products offer another significant advantage: they provide businesses with valuable insights into their customers' behavior and preferences, which can be used to make more informed decisions. This not only improves the user experience but also helps businesses stay ahead of the competition and adapt to market changes.

Finally, digital products can be a powerful source of revenue. Whether they're standalone products or an additional feature of an existing offering, they can increase a company's profitability and open up new business opportunities.

In summary, digital products have the potential to revolutionize businesses, making them more efficient, customer-centric, and profitable.

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Time and Resources in Digital Product Development

The time and resources invested in digital product development can significantly influence the success of a business. The development process is often complex, involving various stages such as ideation, design, development, testing, and maintenance. Each stage requires a dedicated amount of time and resources.

Time is a crucial factor in digital product development. In a rapidly evolving digital environment, getting your product to market swiftly can give you a competitive advantage. However, rushing through the development stages could lead to inadequate research or testing, which could negatively impact the final product's quality and usability.

Resources, on the other hand, span across human, financial, and technological capacities. Skilled personnel who understand your business domain and the latest technologies are essential for developing an effective digital product. Financial resources are needed to cover the cost of personnel, software, hardware, and other operational costs.

Technological resources are also vital. The right tools and technologies can streamline the development process, improve product quality, and enhance user experience.

In conclusion, effective management of time and resources in digital product development can significantly increase the chances of your product succeeding in the market.

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Time and Resources by Industry

Digital product development requires different time and resources depending on the industry. Below, we've broken down the typical time and resources needed for digital product development across five major industries:

  • Fintech
  • Contech
  • HealthTech
  • E-Commerce
  • SaaS.

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Fintech or financial technology is a rapidly evolving sector. According to data from The Manifest, a typical Fintech MVP takes around 4-6 months to develop with a budget ranging from $100,000 to $500,000. The variance depends on product complexity, number of features, and the technologies used.


Contech or construction technology is a sector that involves software and hardware solutions to solve construction industry problems.

Development in this sector can be labor-intensive and, based on data from the Construction Process Improvement Institute, can take between 4-9 months with a budget range of $150,000 to $600,000.


HealthTech or healthcare technology focuses on innovative software and hardware to improve healthcare delivery.

According to a survey by the Medical Group Management Association (MGMA), developing a HealthTech product is time-intensive, taking typically 6-12 months to get to market, with a budget range of $200,000 to $800,000 due to stringent regulations and the need for extensive testing.


E-Commerce platforms have become a vital part of retail businesses. According to data from Statista, building an E-Commerce platform can take between 2-6 months depending on the complexity and scale of the platform.

The budget can range from $20,000 for basic platforms to upwards of $250,000 for larger, more complex systems.


Software as a Service (SaaS) is a delivery model for software applications. A report from Oracle suggests that a SaaS product can take around 3-9 months to develop with a budget ranging from $50,000 to $500,000 depending on the complexity of the solution.

Please note that these are average timeframes and budgets based on market data, and actual time and costs may vary depending on the specific requirements and scope of your product. The Braintly team can provide a more precise estimate after an in-depth discussion of your business needs and goals.

In conclusion, each industry has its unique time and resource requirements for digital product development. Understanding these can help you plan more effectively and set realistic expectations for your digital product journey.

Next, let's delve into how Braintly can help streamline this process, saving you time and resources, and ensuring top-notch quality of your digital product.

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The Braintly Edge: Efficiency and Quality in Digital Product Development

At Braintly, we understand that each digital product is unique, and so are its time and resource requirements. Our agility, expertise, and use of cutting-edge tools allow us to work efficiently, often reducing development time without compromising on the quality and functionality of your product.

Our team of seasoned industry professionals has hands-on experience across a wide range of sectors, including:

  • Fintech
  • Contech
  • HealthTech
  • E-Commerce
  • SaaS.

This diverse industry experience equips us to accurately estimate the time and resources required and to strategically allocate them for maximum efficiency. We ensure that each stage of the development process gets the attention and resources it deserves, minimizing wastage and maximizing output.

Moreover, we use our expertise and industry knowledge to guide you in making informed decisions, helping you avoid common pitfalls that could delay your product release or inflate development costs.

Ultimately, our goal is to help you bring your vision to life in the most efficient and cost-effective manner, without compromising on the quality or functionality of your digital product. We're committed to delivering state-of-the-art digital products that exceed your expectations and make a mark in your industry.

Would you like to discuss your digital product development needs with the Braintly team? Contact us today, and let's start the conversation. Together, we can create a digital product that propels your business to new heights.

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Data-Driven Comparisons: USA vs. Latam in Digital Product Development

Why Choose Latam for Digital Product Development?

Choosing Latin America (Latam) for digital product development offers distinct advantages.

Firstly, the region offers a vast pool of talented tech professionals. Latin America has been gaining recognition as a hub for technological innovation, with several local universities providing world-class tech education.

This means that businesses can access a wide range of skillsets at a competitive cost. Coursera’s 2019 Global Skills Index report ranked Argentina as #1 in cutting-edge technology skills, with particular strength in software engineering.

Secondly, the time-zone alignment with North America makes communication and collaboration easier. This is critical in agile development processes where regular interaction between the team and stakeholders is essential.

Thirdly, Latin America provides cost efficiency without compromising quality. The cost of living in Latam countries is typically lower than in the USA, which translates to cost-effective development services. This is especially beneficial for startups and small businesses operating on tight budgets.

Finally, Latin American cultures value personal relationships, which can lead to a more empathetic understanding of your product and business needs. This cultural aspect can enhance the overall customer experience and the success of your digital product.

In conclusion, opting for Latam for digital product development can:

  • Provide high-quality
  • Cost-effective
  • Efficient services

Making it a smart choice for businesses.

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Why Choose USA for Digital Product Development?

The United States is a global leader in technology and digital product development. Choosing to develop your product in the USA offers several advantages.

Firstly, the country is home to some of the world's leading tech companies and startups, offering an environment that fosters innovation. This gives businesses access to cutting-edge technologies and the latest industry trends, which can be leveraged to create competitive and innovative digital products.

Secondly, the USA boasts a large pool of highly skilled and experienced tech professionals. These individuals bring a wealth of knowledge and expertise, ensuring high-quality output and innovative solutions.

Thirdly, despite higher costs, choosing the USA for digital product development can provide excellent value for money. The investment often translates into premium quality, advanced features, and innovative design, which can enhance the user experience and boost your product's market success.

Additionally, the USA has strong intellectual property laws that can provide more security for your digital product and business.

Finally, being in the same country can facilitate closer collaboration, faster response times, and easy access to the development team, contributing to a smooth and efficient development process.

In conclusion, the USA's technological prowess and innovation make it a compelling choice for digital product development.

Hard Data: Comparing Latam and USA

When comparing the USA and Latam for digital product development, hard data provides a clear perspective.

In terms of cost, Latam offers a competitive advantage. According to data from Clutch, a leading B2B ratings and reviews platform, the average hourly rate for software development services in Latin America ranges between $30 and $50. In contrast, in the USA, it's typically between $100 and $200.

As for the talent pool, both regions have a considerable number of skilled professionals. According to the Global Talent Competitiveness Index, the USA ranks 3rd globally, while countries like Brazil, Mexico, and Argentina in Latam are also performing well.

In terms of innovation, the USA leads. The Global Innovation Index ranks the USA 3rd globally for its robust innovation ecosystem. However, Latam countries are also fostering innovation, with Costa Rica and Chile showing promising growth.

Lastly, regarding ease of doing business, the USA typically ranks higher due to its well-established infrastructure and business-friendly policies. Nevertheless, countries such as Chile and Mexico in Latam are making significant strides in improving their business environments.

In conclusion, both regions have strengths, and the choice between the USA and Latam will depend on your specific business needs and goals.

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Real-life Successes

Startups Thriving in the USA

The USA hosts a vibrant startup ecosystem, with many digital product startups flourishing due to the country's advanced tech environment and robust support mechanisms.

One such success story is Airbnb, born out of a simple idea of renting out an air mattress in a living room. Today, it's a global phenomenon, transforming the travel and hospitality industry with its innovative digital platform.

Another notable example is Slack, a business communication platform. It started as a small internal tool for a gaming company and has grown into a multibillion-dollar business, enhancing workplace collaboration globally.

Furthermore, the FinTech sector in the USA has seen rapid growth with startups such as Stripe and Robinhood. They have revolutionized payment processing and stock trading, respectively, by leveraging advanced technologies to develop user-friendly digital platforms.

These real-life successes underscore the potential of the USA's tech ecosystem, where innovation, talent, and market opportunities converge. They serve as an inspiration for entrepreneurs and businesses aiming to develop successful digital products in the country.

In conclusion, the USA's thriving startup scene and innovative spirit provide fertile ground for digital product development, making it an attractive choice for businesses.

Startups Flourishing in Latam

Latin America is increasingly becoming a bedrock for successful startups, with several digital product companies making a significant impact on the global stage.

One such company is Rappi, a Colombian delivery app startup. Its digital platform caters to a wide range of on-demand services from food delivery to cash withdrawal, demonstrating how a digital product can offer a comprehensive solution to everyday needs.

Another example is Nubank, a Brazilian FinTech startup. It has disrupted the traditional banking industry with its user-friendly digital platform, offering simplified financial services, and has become one of the most valuable startups in Latam.

Further, Mexico's Kavak has revolutionized the used car market with its digital platform, simplifying the buying and selling process, proving that digital product development can transform even traditional industries.

These examples highlight the potential of the Latam startup ecosystem. They show how innovative digital products, when coupled with an understanding of local markets, can create successful businesses.

In conclusion, the growing startup scene in Latam, coupled with its cost advantages and talent pool, makes it an attractive option for digital product development.

The Braintly Approach: Ensuring Your Success

Product Discovery and Strategy Formulation

At Braintly, we believe that a successful digital product begins with a well-defined strategy. This is why product discovery and strategy formulation are integral parts of our approach.

In the product discovery phase, we work closely with you to understand your business models, value propositions, and customer needs. We review your business, conduct research, and leverage our expertise to identify the most suitable solutions to your problems.

We focus on mitigating risk by understanding your customers and adding the necessary technology. We aim to answer strategic questions concerning your product vision, target market, and more. This process enables us to ensure that we are building the right product for the right audience.

Following the discovery process, we move to strategy formulation. Here, we create a roadmap that clearly outlines your expectations. This strategy goes beyond a set of features to ensure your product adds real value to your users.

In essence, our approach to product discovery and strategy formulation aims to create a solid foundation for your digital product, positioning it for success right from the start.

Research, Insight, and Design Sprint

At Braintly, we believe in the power of research and insights in shaping successful digital products. We work with you to thoroughly understand your business, customers, and challenges before delivering our solutions and suggestions. This in-depth research lays the groundwork for insightful, data-driven decision-making.

Post the research phase, we conduct a design sprint - a custom-phase exercise that identifies the best solutions to business challenges. This short, intense phase involves developing, testing, and learning from a prototype quickly. This way, we can validate ideas and make necessary iterations early in the process, saving time and resources down the line.

The design sprint not only allows us to understand the feasibility and viability of a product but also gives us early user feedback. This feedback is invaluable in refining the product to ensure it fits the market needs and provides a satisfying user experience.

Our approach to research, insight, and design sprint ultimately aligns the product with your business goals and user expectations, setting the stage for its success in the market.

Why Trust Braintly with Your Digital Product Development?

At Braintly, our strength lies in our team of strategists, UX designers, coders, and product managers. We bring hands-on expertise based on years of experience in building, launching, and growing digital products.

We always focus on the value your product needs to create for the user and the risk that the minimum viable product (MVP) needs to mitigate. We work lean and push for real data instead of guessing, ensuring that our decisions are grounded in facts and insights.

We also emphasize understanding your business and its unique needs. We believe that a successful digital product is not just about the technology but about how it aligns with your business goals and serves your customers.

Moreover, we're committed to staying ahead of the curve. As technology continues to evolve, we ensure that we're well-versed in the latest trends and tools, so we can recommend the most effective solutions for your product.

In conclusion, Braintly combines deep industry knowledge, technical expertise, and a customer-centric approach to deliver successful digital products that drive growth for your business. Trusting Braintly with your digital product development means putting your project into capable and experienced hands. Contact us to work together!